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Boycott advance immediately closes5/1/2023 ![]() ![]() ![]() “We will maintain our planned level of advertising spending but shift to other media,” a company spokesperson said in an email to Digital Trends. The Clorox Company, for its part, said it would be joining with Unilever in suspending its Facebook ads through December. In the United States, we will resume advertising on August 1.”Ĭhipotle and Denny’s said that they would continue the boycott, and keep ads off of Facebook for the month of August. We plan to continue to work towards change with them. “We have aggressively been pushing for change, and in our conversations, Facebook has been receptive. “We are encouraged by the progress that has been made in regards to tackling hate speech, racism, and discrimination on Facebook’s platform,” a Puma spokesperson said in a statement. Puma, similarly, told Digital Trends that yes, it would also be putting its ads back. The North Face, the first big brand to hop on board with the campaign, said in an email that it will “resume our working relationship with Facebook and Instagram in August,” but that it and parent company VF Corporation will be holding “regular check-ins with the Facebook team to continually evaluate their progress and determine on an ongoing basis if they are a partner and platform that upholds our values.” Those regular check-ins would be happening “at least once a month if not more regularly,” but did not directly respond to whether North Face would be prepared to remove its ads again. Beyond that, we won’t be providing additional information.”Īdidas sent a statement confirming that they were “encouraged by the initial steps Facebook had taken and therefore will now resume advertising on its platforms.” Patagonia told Digital Trends it “didn’t have an update with next steps.” We reinvested that money back into other areas of our business. REI, for one, said that since #StopHateForProfit “specifically asked companies to pull advertising spending from Facebook properties during the month of July … we are doing exactly that. Levi Strauss and Microsoft, both said they had no comment, although Microsoft was one of the firms that cut the most ad dollars from Facebook. Of those, five did not respond to the request for comment. The return of the brandsĭigital Trends contacted 15 of the biggest names that publicly announced their support for the boycott. “We’re not overly optimistic that Facebook will suddenly start moderating their hate content.” He pledged that the campaign will “only expand and intensify from here.”īut it’s unclear if brands will continue to back the activists. ![]() That’s offensive to us, and it’s offensive to advertisers.”įor the Anti-Defamation League’s CEO Jonathan Greenblatt, the response from advertisers was “an encouraging lesson,” but the month has taught them “just how widespread concerns about Facebook and its policies regarding hateful speech, racist speech, and misinformation really are,” he wrote in an email to Digital Trends. They’re trying to wait out their responsibility to human rights and facing down our democracy that they’re fucking up,” she told Digital Trends. “They’re trying to wait out civil rights. “They’re trying to wait out civil rights.” She claimed Facebook execs hadn’t even read the two-page list of demands that they had submitted about two weeks prior. González was in the meeting with Zuckerberg and the other Facebook chief executives. “They think they can wait us out,” said Jessica González, the co-CEO of Free Press, one of the activist groups that led the charge. Zuckerberg reportedly told Facebook employees that advertisers “would be back.”Īfter a meeting between civil rights leaders and Facebook at the beginning of July, activists said they felt their concerns weren’t being taken seriously. Facebook subsequently did a quick about-face, saying the company would now begin hiding or blocking hateful content, even if politicians posted it.īut as July began, Facebook’s revenue didn’t take a hit. Eventually, even Disney “ dramatically slashed” its spending on the platform.įacebook’s stock took a hit: It tanked 8% percent in one day after Unilever announced it would be pulling ads for the rest of the year, not just July, according to Marketwatch. Common Sense Media, one of the boycott organizers, said that more than 1,000 brands, including major names like Coca-Cola and Starbucks, signed on. When the boycott first came to light - led by the NAACP and the Anti-Defamation League - the reaction from the advertising and media world was positive. What happened, activists say, has exposed exactly how much power Facebook truly has. Google drops developer fees in the Play Store to as low as 10% Social media scammers stole a huge amount of money in 2021Īpple reveals how much it paid to App Store developers in 2021 ![]()
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